New Product Launch Overview

February 2018.

 Welcome to our phase 1 of our 3 stages of new product launches for Winter/Spring 2018!  This launch consists of 28 SKUs across 5 brand new collections along with exciting new grey color addition.  All materials are in stock and available.   You can review the launch information below or download our  printable pdf

Welcome to our phase 1 of our 3 stages of new product launches for Winter/Spring 2018!

This launch consists of 28 SKUs across 5 brand new collections along with exciting new grey color addition.

All materials are in stock and available. 

You can review the launch information below or download our printable pdf

New Product Overview:

 

Elevate

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A modern range of rift and quartered select grade at a price that no one else can touch!

  • Rift & Quartered (straight grain)
  • Select Grade
  • White Oak  & Walnut
  • Smooth (Walnut), Smooth & Brushed (Oak)
  • 9/16” x 5” x RL 1-7’, 3.2mm sawn top
  • Ultra-matte finish

Moderna

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Offered in 5 colors, this is Prime Grade Oak offered at dramatically lower prices.

  • Elite’ Grade (AB) – virtually no knots
  • Wire-brushed
  • Ultra-matte finish
  • 1/2” x 6-1/2” x RL 16-71” (50% full length)
  • 2mm sliced top layer
  • Prime Grade Oak at an everyman price point, perfect for builders

Costa

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The look and quality of Monarch at an incredible price.  Offered in 6 trendy colors.

  • European Oak, Rustic Grade
  • Subtle hand-scrape, then wire-brushed
  • 5/8” x 7-1/2” x RL 23-75” (75% full length)
  • 4mm sawn top
  • Trendy grays and taupes

Corona

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A sliced veneer finish offering the attractive appearance of a sawn finish at a price competitive with your classic rotary peeled products.

  • Smooth, full-fill, ultra-matte finish
  • ABC Grade – very clean
  • Ultra-matte finish
  • 1/2” x 5” x RL 12-71” (50% full length)
  • Sliced 2mm veneer – looks like sawn
  • Walnut is sapwood-free!
  • Maple is Canadian (more white & consistent)
  • 7 color variations

 

 

Eternity

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A sliced veneer finish offering the attractive appearance of a sawn finish at a price competitive with your classic rotary peeled products.

  • Smooth, full-fill  ultra-matte finish
  • ABC Grade – very clean
  • 3/8” x 5” x RL 1-4’ (60% full length)
  • Maple & R/O Ntrls: 3” & 5” available sampled together
  • Sliced 1.2mm veneer – looks like sawn
  • Maple is Canadian (more white & consistent)
  • 6 color variations

Sima: New Line Addition to Grand Yukon Collection: 

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  • 1/2" x 6.5" x random lengths (16"-71")
  • Character Grade
  • Hand-scraped
  • Anti-scratch finish with Aluminum Oxide Micro-beveled ends and edges
  • 2mm wear layer